Quality of Life Factors in the Workplace – The Culture-Positive Approach: How Quality of Life Powers Recruitment Success

What does “Quality of Life in the Workplace” mean to you?

How important is Quality of Life in the Workplace to you and/or your team?

Are you looking to improve your job satisfaction and create a positive work environment?

Or are you a clinic owner, HR or Practice Manager looking to attract and retain high performers?

Either way, you can start by prioritising Quality of Life (QOL) factors in the workplace.

By fostering a culture of wellbeing and engagement, QOL can benefit both employees and employers in numerous ways.

If this is the first time you’ve heard of Quality of Life as it affects the workplace and recruitment, stay tuned as we dive into the concept of QOL and explore the benefits of prioritising it in in your professional life and the workplace.

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The Culture-Positive Approach: How Quality of Life Powers Recruitment Success

Prioritising quality of life factors in the workplace can have numerous benefits for both employers and employees.

From increased job satisfaction to improved productivity, the positive impact of quality of life in the workplace cannot be ignored.

Today, we take a closer look at the concept of quality of life, explore the benefits for both employers and employees, and discuss how quality of life factors can contribute to recruitment and culture-positive marketing strategies.

Quality of Life in the Workplace – the concept

The concept of Quality of Life in the Workplace (QoWL) has evolved over time, and it’s difficult to attribute it to a single individual or organisation. However, it is commonly believed that QOL in the workplace gained significant attention mid last century, during the rise of the human relations movement in management.

This movement emphasised the importance of treating employees as individuals with their own needs and motivations, rather than just as a means to an end for the organisation. As a result, discussions around Quality of Life (QOL) factors such as work-life balance, job satisfaction, and employee engagement became more prevalent in management and HR circles.

The concept of QOL refers to an individual’s subjective perception of their wellbeing, including physical, psychological, and social aspects of their life.

QOL factors have been increasingly recognised as crucial in promoting a positive work environment and fostering employee well-being, job satisfaction, and retention.

Today, we’ll explore what QOL factors are, why they matter, and how to identify and measure them in your clinic workplace.

Benefits both Employees and Employers

There is increasing evidence to support the proposition that attention to the psychosocial needs of staff can have benefits for both employees and employers.

Worrall and Cooper (2006), for example, reported that a low level of well-being at work is estimated to cost about 5-10% of Gross National Product per annum.  Here’s the University of Portsmouth’s research,

As well as reflecting best practice in management of human resources, attention to QoWL is important for employers who have a legal duty of care for the health and safety of their employees.

In the UK, for example, the assessment of psychosocial hazards is required under Health & Safety (HSE) legislation.

Work Related Quality of Life Scale

The Work-Related Quality of Life Scale (WRQoL) is an evidence-based measure of Quality of Working Life, and provides key information required for assessing employee contentment for use in planning interventions, monitoring workforce experience and assessing the effect of organisational change (Edwards, Webster, Van Laar, & Easton, 2008; Van Laar, Edwards, & Easton, 2007).

The WRQoL measure has been developed in the light of relevant research in the field, expanding existing models of QoWL (e.g., Warr et al., 1979), and embracing the main theoretical approaches to QoWL (Maslow, 1954; Herzberg, 1966, and that of Loscocco & Roschelle, 1991).

6 Quality of Workplace Life Factors – the original study

Initially based on a large sample of staff employed by the UK’s National Health Service, Van Laar, Edwards, & Easton (2007) identified six independent psychosocial factors as contributing to QoWL.

These 6 factors were used to develop the 23-item WRQoL scale, and are:

  1. Job and Career Satisfaction (JCS),
  2. General Well-Being (GWB),
  3. Stress at Work (SAW),
  4. Control at Work (CAW),
  5. HomeWork Interface (HWI) and
  6. Working Conditions (WCS).

The questions under those headings range from “I have a clear set of goals and aims to enable me to do my job” and “In most ways my life is close to ideal” to “I often feel excessive levels of stress at work”.

Answers are 1-5 from Strongly Disagree to Strongly Agree.

Dr Crystal Loh NZ Vet Dentistry

Adapting Quality of Life Factors for the 21st century workplace 

Times have changed.  A  lot.

Think about how much life at home and at work has changed because of Covid over the last three years.   What worked in 2020 somehow doesn’t seem to work in 2023.

Therefore, what worked back mid-20th Century most likely won’t work or apply today either.

There’s no reason why you can’t make up your own QOL factors for your clinic.

To be meaningful though, they’ll still need to refer / incorporate the physical, social, and emotional aspects of the work environment that impact employee well-being and job satisfaction.

Here’s an example of nine factors that could work for today as we start marching through 2023:

For example:

  1. A safe and healthy work environment
  2. Flexible work hours and schedules
  3. Opportunities for career growth and professional development
  4. Recognition and appreciation for work done well
  5. Competitive remuneration and benefits packages
  6. Supportive and inclusive workplace culture
  7. Workload and task management
  8. Autonomy and decision-making power
  9. Work-life balance

Top Level Quality of Life Factors in the Workplace

These Quality of Life factors can be categorised from both the employee and employer perspective. From an employee perspective, QOL factors may include:

  1. A safe and healthy work environment: This includes ensuring that the workplace is free from physical hazards and that employees have access to adequate safety equipment and training.
  2. Flexible work hours and schedules: eg, telecommuting, flexible start and end times, and options for compressed workweeks.
  3. Opportunities for career growth and professional development: eg, training progs, leadership development, and mentorship opportunities.
  4. Recognition and appreciation for work done well: eg, acknowledging and rewarding employees for their accomplishments and contributions (in a way that is meaningful and appropriate for each individual).
  5. Competitive remuneration and benefits packages: eg, salary, bonuses, health insurance, retirement benefits, vehicles, and other perks, extended leave (with or without pay), paying at or above the Living Wage to everyone.
  6. Supportive and inclusive workplace culture: eg, fostering an environment of respect, inclusion, equity, and diversity.
  7. Workload and task management: eg, providing employees with the necessary resources and support to complete their work efficiently and effectively.
  8. Autonomy and decision-making power: eg, giving employees the ability to make decisions and take ownership of their work.
  9. Work-life balance: eg, promoting a healthy balance between work and personal life and ensuring that employees have the time and resources they need to take care of themselves and their families.

From an employer perspective, Quality of Life factors may include:

  • Remunerating at a level that enables employees to meet basic financial needs: This is especially important for support staff like nurses and technicians so they can worry less about meeting their rent / mortgage payments, food and transport costs to enable them to get to work.
  • Providing adequate resources and equipment for the job: eg, ensuring that employees have the tools and equipment they need to perform their work effectively. When things break or wear out, they get fixed or replaced.
  • Encouraging employee autonomy and decision-making: eg, giving employees the authority to make decisions and take ownership of their work.
  • Offering comprehensive benefits packages: eg, providing employees with competitive remuneration and benefits packages.
  • Creating opportunities for career advancement and training: eg, providing employees with the resources and support they need to grow and develop their careers. It includes providing support for all new grads – not just your veterinarians.
  • Providing a positive and supportive work environment: eg, fostering an environment of respect, inclusion, and diversity. It also includes having zero-tolerance for toxic behaviour or bullying.
  • Encouraging work-life balance: eg, promoting a healthy balance between work and personal life.

Measuring Quality of Life Factors in the Workplace – Employers

Measuring Quality of Life Factors in the Workplace is crucial to understanding the areas where improvements can be made to support employee well-being, job satisfaction, and retention.

Four ways as an employer you can measure QOL factors in your workplace, include:

Employee surveys: You can conduct anonymous surveys to gather feedback from employees on various QOL factors, including workload, remuneration, benefits, and workplace culture. This information can help identify areas of improvement and guide decision-making to create a more supportive work environment.

Performance metrics: You can analyse employee performance metrics, such as productivity, attendance, and turnover rates, to identify potential QOL issues that may be impacting employee performance and job satisfaction.

Focus groups: You can conduct focus groups to gather feedback from employees on specific QOL factors, such as workplace culture or career growth opportunities. This can provide valuable insight into areas for improvement + potential solutions as well as CPD and CE opportunities for your clinic’s education calendar.

Employee engagement: You can track employee engagement levels to gauge how connected your staff members feel about their work and your clinic.   This can be done through pulse surveys, one-on-one meetings, or regular check-ins with managers.

Identifying & Determining Quality of Life Factors in the Workplace – Employees

It’s also important for employees to assess QOL factors when considering a new job or evaluating their current work situation.    If this is you – you’re contemplating making your next move – there are some questions you can ask yourself to evaluate QOL factors.   These relate to the items I’ve just mentioned, but you want to ask Qs along the lines of “how do I know this?”.   Where a clinic says they’re a good place to work in their job advertisement – and let’s face it, which employer isn’t going to say that – you have to ask yourself how do they demonstrate this?   What proves this to be true?

  • Is the work environment safe and healthy – how do they demonstrate this?
  • Does the clinic offer flexible work hours and schedules – how do you know this?
  • Are there opportunities for career growth and professional development – how do they prove this?
  • Does the clinic value and recognise the work done well – according to whom?
  • Are remuneration and benefits competitive – for everyone on the team?
  • Does the clinic have a supportive and inclusive workplace culture – how do you know?
  • Is workload and task management reasonable – how do you know?
  • Is there autonomy and decision-making power in the role – is this what you want? What does that look like?
  • Is there a healthy work-life balance – what does that look like – how do you know?

By considering these factors, you can identify potential issues and make informed decisions about your job and career choices going forward.

Measurement Results of Quality of Life Factors in the Workplace

Measuring QOL factors in the workplace can seem challenging at first, but it’s essential if you’re a clinic that wants to create a positive work environment.

The first step is to identify which factors are most important to your employees, where your gaps are and then what are you going to do to fill the gaps?

After you’ve collected and analysed your data you should have really valuable insights into the health of your workplace clinic culture and be able to identify any areas for improvement.

If you’re going to go out of your way and invest in doing this internal research, though, one thing that’s really important from a credibility standpoint, is that steps be taken to fix any shortfalls and areas for concern identified.

If you run internal surveys and then put the results in a drawer never to see the light of day again, trust starts to get eroded and the inclination from staff to participate in future surveys will be compromised and/or truth and honesty of feedback could become questionable.

Clinics can also use QOL metrics to benchmark their workplace against industry standards or other clinics in their area. This can help identify areas where they may be falling behind and make necessary changes to improve the overall QOL of their workplace.

Quality of Life Factors in the Workplace quote Julie South

Quality of Life as Part of Recruitment Marketing and Employer Branding

In today’s competitive veterinary job market, Quality of Life has become an essential part of recruitment marketing and employer branding.

Veterinary professionals aren’t just looking for a salary; they want to work for a clinic that values their well-being and offers a positive work environment.

By highlighting and shining a light on Quality of Life factors in your recruitment marketing and employer branding efforts, you can meaningfully differentiate yourself from the clinic down the road trying to attract and recruit the same high performing veterinary professionals as you.

Attracting high performers becomes a whole bunch easier when you start emphasising your clinics culture-positive people-first ethos.

Ways you can do this include:

  • showcasing perks such as flexible schedules,
  • respectful after hours rosters that give extra days off in acknowledgement,
  • wellness progs, and
  • career development opportunities.

Culture-Positive Recruitment Marketing Strategy

Quality of Life can also be a powerful tool for creating a culture-positive marketing strategy.

This involves promoting your clinic’s positive workplace culture through social media, employer review sites, and in your recruitment marketing activities.

This can help attract not just new employees, but also more of your dream customers – the ones who value clinics that treat their staff well.

Quality of Life in the Workplace – Make it Searchable

In today’s fast-paced and ever-changing work environment, Quality of Life factors are more important than ever before.

Clinics that prioritise Quality of Life in their workplace can attract top performers, improve productivity and retention rates, and create a positive clinic culture that benefits everyone.

Now, for the first time ever, jobseekers can include Quality of Life factors as part of their job search.   At VetClinicJobs, employers can now shine online by emphasising the different and meaningful Quality of Life aspects of working in their clinics for jobseekers to find.

Employer factors

When you measure Quality of Life factors, as the employer you can identify areas for improvement and make changes that enhance the overall well-being of your team.   This not only benefits the employees, but also the clinic, leading to increased profits, improved customer satisfaction, and a stronger employer brand.

At the same time, when you know what Quality of Life Factors are available at your clinic, you can start emphasising these in your recruitment marketing campaigns.

Employee factors

If you’re the employee considering your next move, when you know what’s important to you in your next job, you can start looking for these aspects in your next job.

At the same time, at VetClinicJobs there are now search fields available so you can identify clinics that value Quality of Life in the Workplace.

As the importance of Quality of Life in the Workplace continues to grow, it is essential for employers to make it a priority in their workplace.

Being Culture-Positive is more than an essential mindset: it could be the recruitment game-changer for your clinic.

Further Listening / Reading

Abdallah, B., & Hawari, D. (2020). The impact of quality of work life on job satisfaction and organizational commitment. Journal of Business and Social Review in Emerging Economies, 6(2), 287-296.

Cohen, S., & Pressman, S. D. (2004). Positive affect and health. Current Directions in Psychological Science, 13(3), 122-125.

Halbesleben, J. R., & Buckley, M. R. (2004). Burnout in organizational life. Journal of Management, 30(6), 859-879.

Liu, X., Gao, J., Wang, Y., & Han, L. (2020). Quality of work life, organizational commitment and job satisfaction of medical staff in China. BMC Health Services Research, 20(1), 1-11.

Zadeh, M. N., & Jafari, P. (2021). The relationship between quality of work life and job performance: A case study in the Iranian automotive industry. Journal of Cleaner Production, 299, 126962.

Current vet jobs and vet nurse vacancies locums and permanents at VetStaff
Current vet jobs and vet nurse vacancies locums and permanents at VetStaff
Current vet jobs and vet nurse vacancies locums and permanents at VetStaff
author avatar
Julie South
Julie South loves helping veterinarians, veterinary nurses and veterinary technicians find their next fantastic job - whether it's locum or permanent. Living, loving and working in New Zealand she's proud of the fact she's local and can help kiwi vet clinics find their next locum or permanent vet.