Veterinary Recruitment Projections 2024

Veterinary Recruitment Predictions 2023-2024

The landscape of veterinary recruitment is constantly evolving. In episode 165 of the Vet Staff podcast, our host Julie South shares some of the intricacies of this dynamic field, providing an insightful forecast for Veterinary Recruitment 2024.

Julie provides a comparison between past predictions and current realities. As we look forward, understanding these trends is paramount for clinics aiming to attract and retain top veterinary professionals for their clinics.

Veterinary Professional Recruitment – Assessing Past Predictions

Reflecting on 2023, Julie South revisited her forecasts. Some, like job sharing and the importance of clinic branding, are taking shape. Yet, remuneration competitiveness and job satisfaction for veterinary nurses still lag. The anticipated divide between good and bad employers persists, albeit without drastic shifts. The excitement surrounding the role of AI in recruitment is palpable, but its extensive implementation remains in its infancy.

The Rise of AI in Recruitment

As we delve deeper into 2024, the presence of AI, especially with tools like Chat GPT, is notable in job applications. However, the predicted full-scale adoption across vet clinics did not quite materialise. Only a select few have fine-tuned their employer branding and recruitment strategies. Surprisingly, despite ongoing professional shortages, clinics have not significantly upped their game in staff retention strategies.

Predicting the 2024 Veterinary Recruitment Landscape

For Vet Recruitment 2024, expect more interaction between AI and recruitment processes. AI-generated applications will likely increase, raising concerns over the authenticity of applicants.

New Zealand’s formation of the AVP register promises to elevate allied veterinary professional status.

Furthermore, there seems to be a gradual shift in the Vet Council’s attitude toward international veterinarian registration.

Staff Retention Takes Centre Stage

Staff retention will climb the priority ladder in 2024.

Clinics must not only highlight New Zealand as an ideal workplace but also a wonderful place to reside.

The comprehensive and holistic wellness of team members takes precedence, with an expected boost in support for their physical and mental health. Clinics are poised to champion lifestyle benefits as a core component of their retention strategy.

Job Seekers Gain Leverage

Anticipate a shift in recruitment dynamics. Candidates will attempt to flex their negotiating power more assertively and independently. Clinic’s initial offers must hit the mark as second chances could be scarce.

With tech giants dominating marketing arenas, clinics should diversify their promotional outreach. The differentiation between consumer and employer branding becomes more critical than ever.

The Imperative of Continual Branding

Clinics are advised to maintain employer branding efforts relentlessly, even when staffing levels are stable. This constant promotional activity positions them as desirable employers continually.

Such proactivity is essential, more so given the veterinary shortage.

Clinics that embrace online branding and obtain positive team reviews will stand out, drawing in and keeping the right professionals.