Recruitment Marketing Values Divide – avoiding the hidden pitfalls – ep 140

Recruitment Marketing Values Divide – Unveiling the Values Divide – Recruitment-Relevant Values

The Recruitment Marketing Values Divide > Recruitment-Relevant Values – you’ve (probably) heard you need to highlight your clinic’s values to get responses to your job advertisements.  But are your recruitment efforts still falling short despite shouting about your values from the rooftops…?

If so, maybe it’s because you’re shouting about the wrong values and you’ve fallen into the trap of the values disconnect.  

Are the values you’re espousing recruitment-relevant?  Or have you fallen into the great values divide trap?

We’re talking about the very real difference between your client values and your employee values. In recruitment marketing, failing to bridge this gap can lead to a deafening silence to your job advertisements.  

In today’s we uncover the untapped potential of talking about the right values in your job advertisements to hit the mark with job seekers.

The Importance of Recruitment-Relevant Values

Potential employees want to know what a clinic stands for. By communicating clinic values, job seekers can get a clear idea of what they can expect from the clinic as an employer. In recruitment marketing, values that reflect the clinic’s commitment to clients and professional growth can effectively attract job seekers.

However, it’s crucial to highlight recruitment relevant values so job seekers will see the clinic as an ideal workplace.

To help vet clinics shine online and emphasise their values, vetclinicjobs.com provides a valuable opportunity to advertise job vacancies and highlight unique values relevant to recruitment needs.

By creating a business profile, clinics can inform job seekers about what they stand for as an employer.

Vetclinicjobs.com also offers a premium listing option, which can help clinics to differentiate themselves from competitors, attract potential employees, and make a lasting impression.

Consumer-Facing (client-facing) vs Employee-Facing Values

Consumer-facing values (ie, those that are specifically designed to attract more paying clients) and employee-facing values are two different sets of values.  It’s essential clinics consider both and each, in their marketing messages to each party.

Consumer-facing values are important for attracting customers, while employee-facing values help to create a positive and supportive work environment.

Clinics must also consider that their target audiences have different needs and expectations that should be reflected in their consumer-facing values. Pet owners, farmers, and horse lovers all have different values, and clinics should tailor consumer-facing values to their target audience. By doing so, clinics can create an identity and pride that will attract similar customers and employees.

What Job Seekers are Looking For > Recruitment Relevance

Most veterinary professionals prioritise work-life balance, professional development, and a supportive work environment.

When recruiting, clinics must consider the potential employee’s career paths and performance evaluations that focus on personal growth. Job seekers also value autonomy and empowerment, where delegation of responsibilities and recognition of initiatives are crucial. Collaboration and teamwork are also highly valued, which include cross-functional collaboration, team building activities, and collaborative tools and platforms.

Finally, employees value innovation and creativity that require an innovation-focused culture, allocation of resources for research and development, and recognition of innovative contributions.

Clinics must recognise these values and find a way to incorporate them into clinic culture. By providing opportunities for professional growth, offering a supportive work environment, and promoting employee autonomy, clinics will attract and retain high-quality veterinary professionals.

Interviewing Potential Employees to Showcase / Determine Values > Recruitment Relevance

During job interviews, both employers and employees must discuss clinic values to ensure that they align with each other and determine whether the potential employee is a good fit for the clinic.

Employers should ask questions that relate to a candidate’s professionalism, continuous learning, collaboration, initiative, accountability, and workplace conduct. By doing so, employers can assess whether a candidate’s values align with the clinic’s values.

On the other hand, job seekers should also ask employers important questions to determine if the clinic aligns with their values and expectations. Questions regarding career paths, performance evaluations, work-life balance, collaboration, and innovation will help job seekers assess their fit with the clinic.

Vet Staff podcast episode 140 summary

This episode of the Vet Staff podcast emphasises the importance of clinic values in recruitment marketing strategies.

By communicating the right values, clinics may attract the right job seekers that are aligned with their mission.

Understanding the importance of employee-facing and consumer-facing values, tailoring unique values to target markets and understanding job seekers’ priorities could all contribute to building an employer brand that will attract and retain quality veterinary professionals.

Clinics should also consider hiring practices that incorporate vet clinic values. During the interview process, both employers and job seekers should discuss their values to ensure alignment. Through clarifying values and assessing them during the interview process, clinics could recruit high-quality veterinary professionals that fit their organizational culture and create a positive work environment conducive to growth and development.

So, if you’re a clinic looking for high-quality veterinary professionals, communicate your values, tailor your message to your target audience and build a strong employer brand that will resonate with potential candidates. By doing so, you will create an environment that attracts and retains high-quality employees aligned with your clinic values.

Related content

Introduction to shining bright online with shouting “values” from your clinic’s rooftop

Introduction to Employer Value Propositions